Twitter Rebrands to Transition Complete

Twitter X Logo

Twitter, the renowned social network, has officially transitioned to This rebranding signifies a significant shift in the platform’s identity and user experience. Typing in your browser will now redirect to, reflecting Elon Musk’s vision for the company’s future. This article delves into the details of this transition, its implications, and the challenges encountered along the way.

Rebranding to

The rebranding of Twitter to is a pivotal moment in the platform’s evolution. The change was initiated by Elon Musk, who envisioned a broader, more inclusive platform akin to China’s WeChat. X is not just a new name but a symbol of Musk’s ambition to transform the social network into an “everything app.”

The transition to affects all core systems of the platform. Users who type in their browsers are now redirected to However, the transition has not been entirely smooth. Users have reported mixed results depending on their browser choice and login status. Despite these hiccups, the rebranding is now largely in place.

Privacy and Data Protection

A message on the X login page reassures users that their privacy and data protection settings remain unchanged. The message reads, “We are letting you know that we are changing our URL, but your privacy and data protection settings remain the same.” This statement aims to alleviate any concerns users might have about the security of their personal information during the transition.

Challenges and Phishing Risks

The transition to has not been without challenges. One of the more awkward aspects has been the gradual migration of URLs from to Although many aspects of the platform, such as its official account, mobile apps, and “X Premium” (formerly Blue) subscriptions, had adopted the new branding, the URLs had lagged behind.

This delay has created opportunities for phishing attacks. Brian Krebs highlighted last month that the clumsy transition had been exploited by cybercriminals to launch phishing attacks, targeting users who were unaware of the change.

Historical Context

Elon Musk’s association with the domain dates back to 1999 when he launched a business under the same name. This venture eventually merged with Confinity to become PayPal. Musk’s longstanding attachment to the X URL is evident in his decision to revive it for this modern-day rebranding.

Vision for

Musk’s vision for X extends beyond a mere rebranding. He aims to create a platform that serves multiple functions, much like WeChat in China. WeChat combines social networking, messaging, payments, and other services into a single app. Musk envisions as a similar “everything app” that integrates various functionalities to enhance user experience.


The transition of Twitter to marks a new chapter in the platform’s history. While the rebranding process has faced challenges, it reflects Elon Musk’s ambitious vision for the future. As X continues to evolve, users can expect further innovations and features aimed at creating a comprehensive digital ecosystem. This move underscores the dynamic nature of social media platforms and the continuous efforts to adapt and grow in an ever-changing digital landscape.

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