Apple’s latest collaboration brings a fresh take on smartphone accessories with the Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory. This 3D-knitted product bridges style and practicality, offering an original way to carry an iPhone, AirPods, and everyday essentials. In this article, we will explore the design philosophy, features, and versatility of the iPhone Pocket, and why it is capturing attention as a must-have Apple accessory.
The Design Concept: An Evolution from the iPod Sock
Apple’s new iPhone Pocket recalls an iconic accessory from its past—the iPod Sock—a colorful, stretchy pouch used for carrying iPods. However, the iPhone Pocket goes beyond this simple idea with a 3D-knit construction, developed in partnership with the Japanese fashion house ISSEY MIYAKE. The design features an elongated strap made of ribbed, elastic textile that fully encloses the phone but leaves the display partly visible through an open knit structure.
Yoshiyuki Miyamae, ISSEY MIYAKE’s design director, describes the iPhone Pocket as inspired by the idea of “a piece of cloth”, emphasizing “the joy of wearing iPhone in your own way.” This connection to fabric and fashion is amplified by ISSEY MIYAKE’s heritage, known for combining innovation with wearable art. Notably, the brand’s founder famously designed Steve Jobs’ signature black mock turtleneck, adding depth to this collaboration.
This accessory blends crafted simplicity with material innovation, presenting a fresh option for users who want a unique form of protection for their iPhone while making a fashion statement.
Versions, Colors, and Pricing: Personalizing the Way You Carry Your Tech
The iPhone Pocket comes in two versions to suit various preferences and uses. The short strap design, priced at $149.95, offers a compact loop that can be hand-held or wrapped around bags and other carrying items. This version comes in eight distinct colors: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. These shades are carefully selected to complement all current iPhone models, allowing users to mix and personalize their look.
The long strap design caters to those who prefer wearing the accessory directly on their body or want more flexibility in how they carry their iPhone. Available in three colors—sapphire, cinnamon, and black—this longer strap retails at $229.95. Like the shorter version, it is compatible with every iPhone model, ensuring versatility regardless of the device size.
Apple has emphasized that the color palette harmonizes across the iPhone range and that users can combine iPhone Pocket with AirPods or other daily items. This multi-functionality explores new ways to carry tech essentials that move fluidly with personal style.
Apple’s Design Philosophy Behind iPhone Pocket
Molly Anderson, Apple’s vice president of Industrial Design, highlights the shared design principles between Apple and ISSEY MIYAKE. She explains that both brands “celebrate craftsmanship, simplicity, and delight.” The iPhone Pocket embodies these ideals by offering a “clever extra pocket” that complements Apple products while adding aesthetic value.
This accessory extends Apple’s focus on minimalism and user experience. Beyond being practical protection for the iPhone, it creates an opportunity to carry AirPods or other small items without bulk. The open knit texture of the pocket also reveals the iPhone’s screen lightly, fostering interaction even with the accessory on.
Furthermore, the iPhone Pocket can be worn or carried in multiple ways: handheld, tied to bags or belts, or slipped on for body carrying. This flexibility highlights Apple’s attention to how people integrate technology into daily life rather than constrain it.
Availability and Limited Edition Status
Apple plans to release the limited-edition iPhone Pocket starting November 14. The product will be available through Apple’s online store in select regions, including France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the United States.
In addition to online availability, the iPhone Pocket will be sold in 10 flagship Apple Store locations around the world. Notable outlets include Apple Regent Street in London, Apple SoHo in New York, and Apple Ginza in Tokyo. The limited edition nature of the iPhone Pocket adds exclusivity and appeal among Apple enthusiasts and fashion-conscious consumers alike.
Final Insights from SquaredTech
We at SquaredTech recognize the iPhone Pocket as a striking example of how technology accessories can cross over with fashion. By partnering with ISSEY MIYAKE and evoking the classic iPod Sock style with a sophisticated upgrade, Apple gives users a fresh way to express themselves while protecting their devices.
This accessory fits a niche between style and function without compromising ease of use. The choice of colors and two strap sizes caters to different preferences, enhancing its appeal across a wide user base. Apple effectively created a wearable tech accessory that embraces simplicity, versatility, and craftsmanship.
For those interested in limited-edition tech accessories that blend heritage with modern innovation, the iPhone Pocket represents a smart addition to Apple’s lineup. At SquaredTech, we will continue monitoring fashion-driven tech collaborations and share insights on products that reshape how we carry and use our gadgets.
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