The Article Tells the Story of:
- TikTok Tests ‘Bulletin Boards’ as Instagram Lookalike – TikTok is trialing a new one-way messaging tool that mirrors Instagram’s broadcast channels.
- Only Creators Can Post – Followers Just React – Followers can’t comment—just leave emoji reactions. Posts can include text, images, or videos.
- Big Names Are Already Onboard – Early testers include the Jonas Brothers, PSG, and People magazine.
- Another Shot Fired in the TikTok vs. Instagram Rivalry – TikTok’s move echoes the ongoing feature-copying battle between the two platforms.
TikTok Tests Bulletin Boards as Instagram Broadcast Rival
TikTok is testing a new feature called Bulletin Boards, a one-way messaging tool that lets creators send updates directly to followers. According to Squaredtech.co, the feature mirrors Instagram’s broadcast channels, which launched in 2023. With Bulletin Boards, only the account owner can post messages, while followers can respond using emoji reactions.
Bulletin Boards support text, photos, and videos. TikTok confirmed the feature to TechCrunch, highlighting that it’s currently available to select partners, including the Jonas Brothers, Paris Saint-Germain F.C., and People magazine.
The design of Bulletin Boards helps creators and brands post updates, promotions, or behind-the-scenes content without using the standard TikTok feed or Story format. It also allows followers to receive updates in a dedicated space, improving direct engagement between content creators and their audience.
Read More About Our Article of Instagram’s Bold Move: Reels App to Rival TikTok Published on March 4, 2025 SquaredTech
TikTok Bulletin Boards Work Like Instagram Broadcast Channels
Instagram’s broadcast channels changed the way creators talk to fans. TikTok now wants to offer a similar solution. Like Instagram, Bulletin Boards restrict posting to the creator. Followers can’t reply or comment but can leave emoji reactions.
The feature is still in testing, so it’s unclear how widely it will be released or what additional tools might follow. Instagram added polls and other interactive elements to its channels, and TikTok may follow that path.
Squaredtech sees this move as part of a broader trend where social platforms borrow popular features. TikTok previously launched Stories and support for still photos to compete with Instagram. Meanwhile, Instagram’s Reels copied TikTok’s short-form video format.
What Bulletin Boards Mean for Creators and TikTok’s Strategy
For TikTok creators, Bulletin Boards offer a new way to promote content, share quick updates, or deliver exclusive news. Instead of relying on TikTok’s algorithm to reach fans, creators can now ensure their messages land directly in followers’ updates.
This tool helps brands create stronger engagement with loyal followers. Since users opt in to follow Bulletin Boards, creators know they’re reaching an audience that wants to hear from them.
From Squaredtech’s editorial perspective, Bulletin Boards reflect TikTok’s shift toward becoming a multi-layered platform—not just for videos but also for messaging, news, and updates. It’s another signal that TikTok is actively competing for creator attention by offering tools beyond its original format.
Final Thoughts
Bulletin Boards could be TikTok’s next big feature if the test phase succeeds. Squaredtech will continue tracking the rollout and any added functionality. Whether TikTok adds polls or other interactive tools like Instagram, one thing is clear: the social app race isn’t slowing down, and TikTok is playing to win.
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