The Article Tells The Story of:
- Samsung Triggers a Weight War: Samsung launches a viral ad showing the Galaxy S25 Edge floating while the iPhone 16 Pro crashes, mocking its heavier design.
- The “Other Phone” Isn’t a Mystery: Though unnamed in the ad, Samsung’s helium stunt clearly targets Apple’s iPhone 16 Pro, sparking another round in their long rivalry.
- Samsung Goes Thinner and Lighter: The Galaxy S25 Edge boasts a 5.8mm profile and weighs just 163 grams—thinner, lighter, and bigger-screened than Apple’s flagship.
- Apple Might Strike Back Soon: Leaks suggest Apple is preparing a thin, light iPhone 17 Air to rival the S25 Edge, setting up a dramatic showdown this September.
Samsung Uses Galaxy S25 Edge to Troll iPhone Again
Samsung has once again taken aim at Apple in a new ad for the Galaxy S25 Edge. The ad, shared on Instagram, highlights how much lighter the Galaxy S25 Edge is compared to the iPhone 16 Pro. Samsung has a long history of using its product launches to take jabs at Apple. This time, the company focuses on weight.
In the short video, Samsung suspends the Galaxy S25 Edge and another device—clearly an iPhone 16 Pro—from helium balloons. As the balloons start popping, the lighter Galaxy S25 Edge continues floating. The iPhone, on the other hand, falls straight to the ground. Samsung never says “iPhone” directly. Instead, the ad refers to it as the “Other Phone.” Still, viewers get a clear glimpse of the iPhone design, confirming the target.
This ad follows a familiar strategy. Samsung often releases these kinds of videos when it introduces new features or designs that Apple hasn’t adopted yet. Previous campaigns, like the “On the Fence” ad series, promoted foldable Galaxy phones and teased Apple for lagging behind on similar innovation.
Read More About Our Article of Samsung Galaxy S25 Edge Review: Thinnest Flagship Yet Comes With Big Trade-Offs Published on May 14, 2025 SquaredTech
Galaxy S25 Edge Beats iPhone 16 Pro on Weight and Design
Samsung wants to make one thing clear: the Galaxy S25 Edge is lighter and thinner than the iPhone 16 Pro. And it has the numbers to prove it.
The Galaxy S25 Edge has a 5.8mm profile, while the iPhone 16 Pro is thicker at 8.3mm. Despite being thinner, the Galaxy S25 Edge has a larger 6.7-inch screen compared to the iPhone’s 6.3-inch display. And yet, the S25 Edge weighs only 163 grams. The iPhone 16 Pro weighs 199 grams—36 grams more.
Both phones use titanium frames. But the Galaxy S25 Edge clearly benefits more from the material in terms of weight savings. The new Galaxy also has a better size-to-weight ratio than many other phones on the market. In fact, it weighs just 1 gram more than Samsung’s smaller 6.2-inch Galaxy S25.
Samsung emphasized this weight difference in the ad. The floating stunt was meant to drive home the idea that the Galaxy S25 Edge feels lighter and more comfortable in the hand than Apple’s flagship. This design comparison adds more pressure on Apple, especially as more consumers prioritize portability and comfort.
Apple Plans iPhone 17 Air as a Response
Samsung’s new campaign may be more than a joke. It could trigger a serious response from Apple. Rumors already suggest that Apple is developing a thinner, lighter iPhone called the iPhone 17 Air. Sources say this model could launch in September and directly compete with the Galaxy S25 Edge.
Apple has not confirmed these rumors, but leaks point to a major design change. The iPhone 17 Air could be thinner than the current iPhone 16 Pro and much lighter, which would directly challenge Samsung’s current edge in size and weight. The new model could reverse the narrative and give Apple a chance to respond to Samsung’s latest mocking ad.
Samsung has not commented on future ads or possible follow-up videos. But if Apple does launch a thinner model, the companies may trade roles in their next round of public jabs. Apple could take its own swing at Samsung during its next product reveal.
Samsung Pushes Industry to Go Lighter
Samsung claims that the Galaxy S25 Edge sets a new standard in phone design. During the official launch, the company said the new device will “accelerate important innovation across the mobile industry.” While the statement is promotional, it also serves as a challenge. Samsung is calling on other smartphone makers to reduce size and weight in future phones.
The current trend in flagship smartphones shows that many devices are getting heavier due to larger batteries and premium materials. Samsung’s Galaxy S25 Edge breaks that pattern. The company used titanium and a new design approach to keep the phone light without compromising display size or build quality.
By mocking Apple and promoting the Galaxy S25 Edge’s lightweight design, Samsung signals that lighter phones are not just possible—they’re market-ready. If Apple does release the rumored iPhone 17 Air, it will show that Samsung’s push for slimmer phones is already influencing the next product cycle.
Samsung wants to be seen as a leader in smartphone design. The Galaxy S25 Edge ad plays into that strategy by comparing a visible difference—weight—between its new model and Apple’s current top device.
Samsung and Apple Continue Their Rivalry
This latest ad adds another chapter to the long-running rivalry between Samsung and Apple. Samsung often uses humor and creative stunts to promote features that set its phones apart. Apple, while quieter in its advertising tone, usually answers through product updates and launch-day features.
With both companies set to reveal major products this year, the competition will likely heat up again. If Apple launches the iPhone 17 Air, it may use that moment to take its own jab at Samsung. For now, Samsung holds the spotlight with its floating phone stunt and the lighter Galaxy S25 Edge.
Consumers can expect more ads, more comparisons, and more bold claims from both sides. But one thing is clear—Samsung’s message in this ad is simple: its phone is thinner and lighter, and Apple has some catching up to do.
