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As part of Squaredtech.co’s continued coverage of large consumer tech launches, we are tracking an important moment for Sony Honda Mobility at CES 2026. The company will spotlight electric cars instead of Sony’s usual cameras, televisions, gaming hardware, and entertainment updates. This shift signals a clear commitment to the Sony Afeela strategy that we have followed for several years. Our focus in this report is to break down what the audience should expect from the presentation, why CES is a vital stage for the Sony Afeela push, and what the new concept reveal could signal for the future of electric mobility.
Sony Afeela CES 2026 Takes Center Stage
Sony surprised many observers by limiting the CES 2026 press conference to electric vehicles. For more than a decade, CES has been associated with Sony announcements that span every business area from PlayStation to content partnerships and new hardware. This year will look different. Sony Honda Mobility will run the press slot instead of Sony Electronics. The joint venture’s presence shows how seriously both companies treat the Sony Afeela mission and how much energy they plan to invest in vehicles powered by smart systems.
Sony Honda Mobility formed with a clear goal. Sony brought expertise in sensors, entertainment, and digital systems. Honda delivered decades of manufacturing experience plus production scale. The Sony Afeela 1 became the face of that partnership. For several years, the model appeared at CES stages. The earliest versions looked like prototypes. Later, Sony introduced production ready versions with clear engineering plans. Now CES 2026 will introduce the next evolution.
The press conference is expected to feature two key products. First, the latest version of the Sony Afeela 1. This model has grown more complete with each public appearance. Viewers should look for upgrades in software, cabin interaction, and possibly range. Second, Sony Honda Mobility will bring a brand new concept vehicle. We expect the concept to reflect long term thinking on design, performance, and digital features that Sony wants to place inside future electric cars. With the industry racing to add screens, assistants, advanced driving functions, and entertainment, a concept gives Sony space to test new ideas.
For Squaredtech, it matters that Sony allocates CES time for Sony Afeela alone. It shows that management believes vehicle technology belongs beside Sony’s major lines rather than as a small experiment shown in a corner of the showroom.
Why CES 2026 Matters for Sony Afeela Fans and Investors
CES remains the strongest global stage for consumer technology. Industry analysts, journalists, investors, and hardware enthusiasts gather to spot trends. A launch here places Sony Afeela in front of the largest audience possible. The electric vehicle category is as competitive as ever, and fresh attention helps Sony Honda Mobility stand out.
Electric cars thrive on software just as much as hardware. CES holds more software discussion compared to traditional auto events. Sony Afeela belongs here because the vehicle pitch relies on game engines, streaming services, and camera systems. Sony understands digital ecosystems and wants to apply that thinking to transportation.
If Sony Honda Mobility succeeds, Sony gains access to a market worth billions of dollars. Honda also benefits as electric production expands. For audiences watching CES, the press event will provide hints about price strategy, production timing, countries that may receive early shipments, and how much Sony plans to integrate entertainment inside the cabin.
Squaredtech expects a marketing push that highlights connection features, media streaming, and camera assisted driving. Past demos showed passengers controlling large displays and interacting with digital characters inside the car. If the new Afeela 1 supports faster software upgrades or richer apps, Sony might reveal key partnerships this year.
How to Watch the Sony Afeela CES 2026 Reveal Live
Sony Honda Mobility will stream the Sony Afeela CES 2026 press conference live on January 5 at 8 PM ET. The company’s official Afeela YouTube channel will host the broadcast from Las Vegas. Viewers can tune in from any region with access to the platform. This open stream makes it possible for car shoppers, fans, and professionals to see updates without delay.
For readers who prefer text coverage, major outlets plan live blogs. Engadget confirmed real time posts as the presentation unfolds. Squaredtech will monitor the announcements and prepare a follow up breakdown focused on feature details and future production plans.
Update: Sony Afeela CES 2026 Reveal — New Information
Sony Honda Mobility delivered fresh Sony Afeela details during its standalone CES 2026 conference. The brand confirmed new Sony Afeela 1 features, a surprise electric SUV preview, and a stronger PlayStation link. Squaredtech tracked every part of the announcement.
Sony confirmed that PlayStation Remote Play will work inside Sony Afeela cars. Passengers can stream games on the large dashboard with a DualSense controller and data connection. Sony stated that entertainment features will help position the Sony Afeela 1 against rivals that focus on top speed or range.
Sony also introduced the Sony Afeela Co-Creator program. This system gives drivers access to downloadable themes, dashboard colors, sound packs, instrument displays, and app layouts. Sony plans to source content from game studios and artists. Early packs include themes based on Astro Bot and Gran Turismo.
Music will shape the Sony Afeela experience as well. Sony demonstrated custom driving sounds created with musicians, including a showcase by producer Tomoko Ida that blended electronic audio with Japanese strings. Sony hopes drivers will treat sounds the same way they customize backgrounds and app icons on phones.
Business news formed a major portion of the Sony Afeela update. Sony Honda Mobility confirmed that the Sony Afeela 1 will be built at Honda’s Ohio plant. US production is already running test units ahead of full scale manufacturing. Deliveries begin in California in late 2026, followed by Japan in 2027. Prices stretch from $89,900 to $102,900 depending on trim.
Sony closed the show with a new electric SUV preview called the Sony Afeela Prototype 2026. This model follows the same digital first idea as the sedan, but production will not start until 2028 at the earliest. The car shares design ideas with the Vision-S concept series and points to a broader lineup beyond a single sedan.
Sony Afeela CES 2026 will mark a crucial chapter for the partnership between Sony and Honda. The updated Afeela 1 and the introduction of a fresh concept will set expectations for the next era of electric cars backed by entertainment and intelligence. Stay tuned to Squaredtech.co for analysis as soon as the announcements conclude.
This article has been updated with the latest information. The original version was published on January 7th, 2026.
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