The Article Tells the Story of:
- Google Chrome Adds AI-Powered Summaries: Shoppers in the U.S. can now see AI-generated reviews of online stores directly in Chrome.
- Feature Targets Amazon’s AI Dominance: Google’s move mirrors Amazon’s AI strategies, pushing Chrome deeper into retail tech.
- Squaredtech Sees a Shift in Search: Google is modernizing Chrome as new AI browsers threaten its top position.
Chrome Uses AI store reviews to Help U.S. Shoppers
Google has updated Chrome with a new AI feature aimed at helping U.S. shoppers make faster, safer buying decisions. The new tool, currently limited to the desktop version of Chrome, generates a summary of a store’s reputation based on online reviews. A shopper simply clicks the small icon left of the browser’s URL bar to open the AI-generated store review.
The summaries include insights about product quality, customer service, pricing, shipping, and return policies. Google pulls this information from trusted review sources, including Trustpilot, Yotpo, Bazaarvoice, Bizrate Insights, Reputation.com, Reseller Ratings, ScamAdviser, TurnTo, and Verified Reviews.
Right now, this feature only works in English. When Squaredtech asked about mobile support, Google did not confirm a timeline for expansion to smartphones or tablets.
The goal is simple: help users identify whether an online store is reliable. According to Google, this change not only helps people shop smarter but also keeps them safe from suspicious websites.
Read More About Our Article of AI Browsers Like Perplexity Comet Challenge Chrome—But Will Anyone Switch? Published on July 14th, 2025 SquaredTech
A Move to Compete with Amazon’s AI Tools
This Chrome update isn’t happening in a vacuum. Amazon has already started using AI to summarize product reviews, suggest personalized outfits, make side-by-side product comparisons, and help people find what fits. Google is clearly responding by inserting similar AI tools directly into Chrome—where people already do most of their web shopping.
For Squaredtech, the message is clear: Google wants Chrome to be more than just a browser. It wants to make Chrome a trusted shopping assistant—just like Amazon is doing within its app and website.
Amazon’s AI tools work only within its retail platform. In contrast, Google’s AI review summaries work across multiple online stores. That gives Chrome a unique position to serve as a neutral shopping advisor across the entire internet.
Google Chrome Faces Real Competition in AI Browsing
Google Chrome has dominated browsers for years. But now, new AI-powered browsers are on the rise. Perplexity’s Comet, The Browser Company’s Dia, and Opera Neon are all building AI into their core. Even OpenAI is rumored to be working on an AI browser of its own.
That’s why Google is speeding up its AI rollout inside Chrome. It has already added its Gemini AI assistant to Chrome for users with a Gemini subscription. Google is also building an AI agent that can take actions inside Chrome—clicking, filling forms, or navigating pages on behalf of the user.
These upgrades are part of a larger shift. Chrome is being reshaped into a smart assistant that helps you search, shop, and interact with websites more effectively.
At Squaredtech, we’ve been watching this transformation closely. It’s clear that Google wants Chrome to feel less like a static browser and more like an intelligent, helpful tool—especially as AI startups challenge the status quo.
Chrome’s Push Into Shopping Could Hurt Amazon Long-Term
Google has slowly turned its search engine into a shopping hub. Now, that effort is moving into Chrome itself. In recent updates and at its I/O developer conference, Google announced AI-powered tools to help people:
- Try on clothes virtually
- Track prices more easily
- Get custom product recommendations
- Shop using Google’s new AI Mode
- Use AI for faster and safer checkout
Google plans to roll out even more AI features, including outfit inspiration and interior design ideas inside AI Mode this fall.
While Amazon still leads in product reviews and checkout experience, Google is catching up fast. By placing AI directly into Chrome, Google gives shoppers smarter tools right where they already browse.
At Squaredtech, we believe this approach could change how people interact with online shopping platforms. Instead of opening separate apps or hunting for reviews, Chrome users will get instant, AI-summarized insights—cutting decision time and reducing risk.
Final Take from Squaredtech
This Chrome update is more than just another browser tweak. It marks a shift in how people will search, shop, and choose where to buy. With AI-generated store reviews built into the browser itself, Google is targeting shopper confidence and pushing back against Amazon’s dominance.
It also shows Google’s intent to defend Chrome’s market share from rising AI browsers like Comet and Dia. The strategy? Make Chrome smarter, faster, and more helpful without changing the way people already use the web.
For brands and developers following this trend—as we do at Squaredtech—it’s clear: The browser wars are heating up again, and AI is the new battlefield.
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