- Walmart Onn Google TV sets launch from $248, covering 55-inch and 65-inch 4K QLED options with Dolby Vision.
- The Fresco is Walmart’s Onn Google TV art TV, priced from $548 with a matte display and magnetic wood frame.
- Walmart now competes directly with Samsung’s The Frame, joining TCL and Hisense in the lifestyle TV segment.
- All sets run Google TV and include three HDMI ports; The Fresco adds Apple AirPlay support.
- Walmart Onn Google TV sets launch from $248, covering 55-inch and 65-inch 4K QLED options with Dolby Vision.
- The Fresco is Walmart’s Onn Google TV art TV, priced from $548 with a matte display and magnetic wood frame.
- Walmart now competes directly with Samsung’s The Frame, joining TCL and Hisense in the lifestyle TV segment.
- All sets run Google TV and include three HDMI ports; The Fresco adds Apple AirPlay support.
Walmart Onn Google TV Is Now a Real Product Line
Walmart Onn Google TV has officially arrived — and it’s a broader launch than most people expected. The retail giant has quietly rolled out a new collection of Onn-branded televisions, all powered by Google TV, with prices beginning at just $248. That’s not a typo, and it’s not a door-buster Black Friday deal. That’s the standard retail price for a 55-inch 4K QLED set. It’s a genuinely aggressive opening move in a market that Samsung, LG, and Sony have long treated as their private territory.
Walmart has been selling Onn-branded electronics for years — streaming sticks, soundbars, budget tablets — but TV sets have always been a trickier proposition. Earlier in 2026, product listings hinted that a Google TV-powered Onn TV lineup was on the way. Those listings weren’t wrong. What’s here now is a four-model family split across two distinct tiers: a straightforward 4K set for people who want a big screen at minimal cost, and something far more ambitious.
The Entry-Level Onn Sets: Surprisingly Hard to Argue With
Start with the basics. The standard Walmart Onn Google TV lineup includes a 55-inch model for $248 and a 65-inch for $358. Both are 4K UHD QLED panels running at 60Hz, with Dolby Vision HDR on board. They ship with a version of the same remote Walmart uses on its existing Google TV streaming dongles — a familiar, no-nonsense clicker that gets the job done.
Three HDMI ports are included on both sizes, which is adequate for most living room setups. Walmart hasn’t published specifics on local dimming zones or backlighting configuration, which is a fair point of concern — those details matter for picture quality in dark rooms. But at this price point, the competition is thin. A Google TV-certified 65-inch set for under $360 isn’t easy to find elsewhere, and the inclusion of Dolby Vision at this price is notable rather than standard.
What’s powering the experience here is Google TV — not a stripped-down smart TV OS, not a proprietary platform you’ve never heard of. Google TV brings the full suite: integrated Google Assistant, Chromecast built-in, a unified content discovery interface across streaming services, and Google Photos integration for screensavers. It’s a real OS, on a real screen, for not a lot of money. If you’ve been waiting for a budget-friendly entry point, the Walmart Onn Google TV lineup delivers exactly that.
Meet The Fresco — Walmart’s Answer to Samsung’s The Frame
The far more interesting part of the Walmart Onn Google TV story is a product called The Fresco. This is Onn’s lifestyle TV — a direct rival to Samsung’s The Frame, which has dominated the art-TV segment since it launched in 2017 and currently retails for well over $1,000 for a 65-inch model.
The Fresco comes in 55-inch ($548) and 65-inch ($698) sizes, with two frame colorways: Walnut and Golden Brown. The design language is clearly intentional. There’s an anti-glare matte finish on the QLED panel — critical for a TV you’d mount like a painting — and a faux wood frame held in place by magnets, meaning it’s genuinely easy to swap or remove. A telescopic hanger wall mount appears to be included in the box, which removes one of the usual frustrations of art TV ownership.
Gallery Mode lets The Fresco cycle through curated artwork or personal photos when it’s not in active use — the same core concept that made The Frame popular. Unlike the standard Onn sets, The Fresco also explicitly supports Apple AirPlay, which is a meaningful addition for households split between Android and Apple devices. The underlying display specs are the same — 4K UHD, QLED, Dolby Vision — but The Fresco visually looks far sleeker and thinner than its budget siblings. As part of the broader Walmart Onn Google TV range, it represents a genuine step up in ambition.
How Does The Fresco Stack Up on Price?
Context matters here. Samsung’s 55-inch Frame TV currently sits at around $1,000 in standard configuration. LG’s OLED Objet Gallery, another lifestyle-focused alternative, goes higher still. TCL and Hisense have both built Google TV-powered competitors in this space, but Walmart Onn Google TV is undercutting nearly everyone at $548 for a 55-inch art TV with a matte display, magnetic frame system, and proper smart TV software underneath.
That’s a price gap that’s hard to rationalize away with brand loyalty alone. For a second bedroom, a home office, or a living room where aesthetics matter but the budget doesn’t stretch to four figures, The Fresco has a legitimate value argument. Whether the panel quality justifies the purchase over a no-frills set at half the price is a question only hands-on testing can really answer. Walmart did activate an early review program for The Fresco before launch, and early responses were broadly positive — though it’s worth keeping in mind those weren’t paid customers with months of real-world use behind them.
Why Google TV, and Why Now?
The shift from Vizio’s Cast OS to Google TV across the Onn lineup is a deliberate strategic move, not a random pivot. Walmart acquired Vizio in early 2024 for roughly $2.3 billion, largely for its SmartCast advertising and data platform. But Vizio’s Cast OS was never a consumer favorite — it worked, but it lacked the app ecosystem depth and discoverability that Google TV delivers by default.
By standardizing on Google TV, Walmart Onn Google TV can offer something that’s already familiar to anyone who has used a Chromecast with Google TV or any of the growing number of budget sets from TCL, Hisense, or Sony. It also means customers aren’t learning a proprietary system. They open the box, sign into their Google account, and their streaming apps are already waiting. That’s the experience people expect in 2026.
There’s also a commercial incentive. Google TV’s ad-supported interface and app discovery features generate revenue for Google, but they also create promotional opportunities for Walmart — a company that’s been aggressively building out its own retail media network. A Walmart Onn Google TV set in someone’s living room is a data-rich, ad-adjacent surface. That context doesn’t make the products worse, but it does explain why a $248 price point is even possible.
Walmart Onn Google TV and the Bigger Picture for Budget TVs
The broader TV market has been quietly fragmenting for several years. At the top, Samsung, LG, and Sony continue to push OLED, MLA panels, and premium mini-LED. At the bottom, the floor keeps dropping — partly because panel manufacturing costs have fallen steadily, and partly because smart TV platforms now generate post-sale revenue that offsets thin hardware margins.
Walmart Onn Google TV sits squarely in the value tier, but The Fresco is a genuine attempt to punch upward. If the panel quality holds up in person, $698 for a 65-inch art TV with Google TV, AirPlay, and a magnetic wood frame system is a pricing point that will force Samsung to at least acknowledge the competitive pressure exists. Whether consumers trust the Onn brand enough to spend $700 on a TV is a different question — that’s a psychological hurdle Walmart hasn’t fully cleared yet.
Still, the trajectory is clear. Budget TV makers are no longer just racing to the bottom on price. They’re copying premium design concepts, integrating mature software platforms, and betting that hardware quality has gotten good enough that the brand name on the bezel matters less than it used to. The Fresco is the sharpest expression of that bet Walmart has made yet.
Source: https://9to5google.com/2026/06/01/walmart-google-tv-the-fresco-art-tv/
