The Article Tells The Story of:
- Pixel Watch 4 Pricing Matches Previous Models: Leaked listings show no price hikes in Europe.
- AI Improvements and Brighter Display Expected: New co-processor and 3000-nit screen power this generation.
- Design Remains the Same, But Performance May Improve: No major changes to watch bands or body shape.
- Launch Set for August 28 After Preorders Begin on August 20: Google sticks to its annual release schedule.
Pixel Watch 4 Pricing Leaks Reveal Familiar Numbers
According to a new report shared by Dealabs, the upcoming Pixel Watch 4 will launch at the same prices as last year’s model. Squaredtech.co reviewed the leaked pricing, which appears to come from a French retailer ahead of Google’s official unveiling.
Here’s the leaked pricing breakdown:
- 41mm Wi-Fi version: 399€
- 41mm LTE version: 499€
- 45mm Wi-Fi version: 449€
- 45mm LTE version: 549€
That’s a consistent €50 increase when moving up in size, and a €100 jump for LTE connectivity. These prices are specific to France, but Squaredtech expects U.S. pricing to stay in the same range unless impacted by tariffs.
The key takeaway here is that Pixel Watch 4 pricing isn’t going up, even though the device is getting internal upgrades. This strategy keeps the Pixel Watch lineup competitive against Apple Watch and Samsung Galaxy Watch models.
Read More About Our Article of Galaxy Watch 8 Drops Band Support—Old Straps Won’t Fit Published on July 12th, 2025 SquaredTech
Pixel Watch 4 Brings AI Upgrades and a Brighter Display
Although the Pixel Watch 4 looks similar to its predecessor, it packs meaningful upgrades inside. According to sources cited in the same leak, Google will continue using the Snapdragon W5 Gen 1 processor, but will also add a new co-processor. This could support improved performance and better integration with AI-based features.
At Squaredtech.co, we believe this change reflects Google’s push to bring more AI functionality to its wearable line, aligning with its broader product strategy for 2025. Features like smarter health tracking, faster voice recognition, and better contextual responses may be possible with the upgraded processing power.
Another major improvement is the display. Leaked details point to a 3,000-nit screen, a massive jump from the previous 2,000 nits. This makes the Pixel Watch 4 display one of the brightest in the smartwatch market, improving visibility in direct sunlight and outdoors.
There’s also speculation that Google could reduce the watch’s bezel size. While no official render confirms this, users have long requested a slimmer border to make the screen feel larger and more modern. If this change happens, it will be a welcome update—even if the overall case design stays the same.
No New Bands, Same Look—But a New Launch Date
So far, no information suggests a new watch band system for the Pixel Watch 4. The only updates appear to be new color options, which may refresh the lineup without altering the form factor. This suggests Google is sticking with its current hardware design, focusing on internal improvements rather than cosmetic changes.
According to the report, preorders will begin on August 20 at 10 a.m. PT, as part of the Made by Google 2025 event. The official Pixel Watch 4 release date is set for August 28, just a week later.
At Squaredtech, we’ve followed the Made by Google schedule closely over the years, and this timing matches previous patterns. With the Pixel 10 series also expected to launch during the same window, August is shaping up to be a big month for Google hardware.
There is one question mark: U.S. pricing. While French pricing suggests stability, U.S. prices could shift slightly depending on tariff decisions or supply chain costs. We’ll be watching for Google’s confirmation to see if American buyers face any changes.
Final Thoughts from Squaredtech
The Pixel Watch 4 looks like a classic Google move: hold the price steady, improve the internal specs, and lean into AI. The new co-processor and brighter screen show that Google is refining the experience instead of rethinking the product from scratch.
At Squaredtech.co, we think keeping the price the same is a smart move. It lets Google attract new buyers without pushing away existing Pixel Watch users who might be considering an upgrade. If the AI features deliver better real-time help, fitness tracking, or assistant performance, that could be enough reason to buy.
We’ll continue to track updates leading up to the August 20 event. As always, Squaredtech will publish a full comparison once the Pixel Watch 4 is officially released.
