If you’ve been sitting on an upgrade, this week’s smartphone deals are genuinely worth your attention. Across Samsung, Apple, Google, and Xiaomi, some of 2024 and 2025’s most capable handsets are now moving at prices well below their launch tags — and for once, the discounts are deep enough to make a real difference.
- This week’s smartphone deals include the Galaxy Z Fold7 with £200 off and the Flip7 at £150 less.
- The best smartphone deals extend to Apple’s iPhone 17 Pro, Google’s Pixel 10 Pro, and Xiaomi’s 17T Pro.
- Samsung’s Galaxy S26 Ultra, powered by Snapdragon 8 Elite Gen 5, is available at a £316 discount.
- Google’s Pixel 10 Pro is £250 below its launch price, making it one of the sharpest cuts available now.
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Samsung Galaxy Z Foldables: The Best Smartphone Deals on Foldables Right Now
Samsung’s foldable line is in an interesting spot. The company’s next generation of folding phones is expected to land next month, which means the current Galaxy Z Fold7 and Galaxy Z Flip7 are being pushed out the door with meaningful price cuts. The Fold7 is down £200 at checkout, and the Flip7 follows at £150 off. These aren’t token reductions — they reflect the real-world pressure retailers face when an upgrade cycle is imminent. If you’re actively hunting smartphone deals on foldables, this is the window to act.
The Galaxy Z Fold7 remains a seriously impressive machine, regardless of what’s coming next. It runs on Qualcomm’s Snapdragon 8 Elite, carries a 200MP main camera, and opens to an 8.0-inch inner display. Samsung also slimmed it down significantly compared to its predecessor — something that sounds trivial until you’re actually using it daily and it stops feeling like a brick in your pocket. At £200 off, this is the most accessible the Fold7 has ever been, and among the strongest smartphone deals Samsung has offered on a current-generation foldable.
The Galaxy Z Flip7 tells a slightly different story. Rather than Qualcomm silicon, it runs on Samsung’s in-house Exynos 2500 processor — a chip that’s been more competitive than many expected when it launched. The clamshell design, with its 6.9-inch inner screen and 4.1-inch cover display, still sets it apart from the conventional slab form factor. At £150 off, it’s the most accessible entry point into Samsung’s folding ecosystem and one of the more distinctive smartphone deals in this round-up.
Samsung Galaxy S26 Ultra and Mid-Range Picks
Beyond the foldables, Samsung’s broader lineup is also getting the discount treatment. The Galaxy S26 Ultra — Samsung’s current non-folding flagship — is available with a £316 reduction on its 256GB model. That’s a significant cut for a phone that launched very recently. The S26 Ultra runs on the Snapdragon 8 Elite Gen 5, sports a quad-camera system, and includes an S Pen, which remains a genuine differentiator for productivity-focused users. The 6.9-inch display also features Samsung’s Privacy Display technology, which limits viewing angles to reduce shoulder-surfing — increasingly relevant for anyone working in public spaces. As smartphone deals go, a £316 saving on a current flagship is hard to dismiss.
Further down the Samsung range, the Galaxy S25 FE has dropped £100 in both its 256GB and 512GB configurations. The Fan Edition series has always been Samsung’s ‘sensible choice’ tier — you give up some premium flourishes but get a phone that handles everything most people actually need. Then there are the Galaxy A57 and A37, both featuring 6.7-inch panels, 50MP main cameras, and 5,000mAh batteries. The primary difference is the chipset: the A57 runs on an Exynos 1680 while the A37 uses the slightly older Exynos 1480. Neither phone is going to set benchmarks alight, but as everyday smartphone deals go, they represent solid value for buyers who don’t need flagship horsepower.
Apple iPhone 17 Series: Modest but Meaningful Cuts
Apple’s pricing has always been stubborn, so it’s notable when any iPhone drops below its launch price while it’s still considered current-generation hardware. The iPhone 17 Pro, iPhone 17, and iPhone 17e are all available for less than their respective launch prices right now — though the discounts are less dramatic than what Samsung and Google are offering. Still, for buyers committed to the Apple ecosystem, these smartphone deals are worth factoring into a purchase decision.
The iPhone 17 is arguably more interesting than it gets credit for. It finally adopts a 120Hz display, matching the Pro models — a feature Android flagships have offered for some time. It runs Apple’s A19 chip, which is no slouch, but the Pro variant ups the ante with the A19 Pro. The most accessible option here is the iPhone 17e, now £30 below launch price. It keeps things simple with a single rear camera, the standard A19 SoC, and a 6.1-inch AMOLED panel. Thirty pounds isn’t a life-changing saving, but for a phone this compact and capable, it nudges the value proposition in the right direction.
Google Pixel 10 Pro: The Sharpest Cut of the Week
If there’s one entry among this week’s smartphone deals that deserves a closer look, it’s the Pixel 10 Pro. At £250 below launch price, it represents the single steepest proportional discount in this round-up. The Pixel 10 Pro features Google’s own Tensor G5 chip, a 6.3-inch LTPO AMOLED display with adaptive refresh, and a triple rear camera system. Google’s computational photography has consistently punched above the hardware’s weight, and the Tensor G5 brings tighter on-device AI processing — particularly relevant given how much of the Pixel experience now runs through Gemini integrations.
£250 off puts the Pixel 10 Pro in a genuinely competitive bracket against phones it wasn’t originally priced to compete with directly. That’s a meaningful repositioning — and if you’ve been curious about Google’s software experience without wanting to pay full flagship rates, this is likely the best window you’ll get for a while. Among all the smartphone deals this week, it makes the strongest case purely on value per pound.
Xiaomi 17T and 17T Pro: Persistent Value from the Challenger Brand
Xiaomi’s 17T series continues to hold discounted pricing for a second consecutive week, which suggests these reductions aren’t a flash sale — they’re a deliberate repositioning. The standard Xiaomi 17T is £150 off, while the 17T Pro drops by £200. Both represent compelling smartphone deals for buyers willing to look beyond the Samsung and Apple defaults.
The base 17T brings a 6.59-inch display, MediaTek’s Dimensity 8500 Ultra processor, a triple rear camera system led by a 50MP main sensor, and an eye-catching 6,500mAh battery. That battery figure alone puts it ahead of most of the competition at this price tier. The 17T Pro steps it up further: Dimensity 9500 silicon, a 6.83-inch screen, and a 7,000mAh cell that borders on absurd in the best possible way. At £200 off, the Pro variant is making a compelling argument for anyone who has ever run out of charge mid-afternoon and resented the experience.
Xiaomi has spent years trying to shift its perception in Western markets — moving from ‘cheap alternative’ to ‘deliberate choice.’ Sustained discounts on relatively recent hardware are part of that strategy. They keep Xiaomi devices visible in a market dominated by Samsung and Apple’s promotional cycles.
What These Deals Actually Tell Us About the Market
Zoom out and there’s a clear pattern here. Samsung is discounting foldables ahead of its next launch, Apple is conceding modest ground on iPhones that now face stronger competition than any previous generation, and Google is making a major push to grow Pixel’s install base through aggressive pricing rather than marketing spend alone. Xiaomi, meanwhile, is playing the long game — using persistent smartphone deals to stay in consideration sets they weren’t traditionally part of.
For consumers, this convergence is genuinely unusual. It’s rare to see premium Android foldables, Apple’s current Pro tier, and Google’s latest Tensor-powered flagship all discounted simultaneously. That kind of market pressure typically only emerges when the next generation is genuinely close — and with Samsung’s next foldables reportedly weeks away, the pressure isn’t going anywhere. If anything, these smartphone deals are likely to deepen before they stabilise.
Source: GSMArena
Frequently Asked Questions
Which smartphone deals offer the biggest discounts right now?
The Google Pixel 10 Pro leads with £250 off its launch price, followed by the Galaxy S26 Ultra at £316 off and the Galaxy Z Fold7 at £200 off. The Xiaomi 17T Pro is also £200 cheaper at checkout.
Is the Galaxy Z Fold7 still worth buying before the next generation arrives?
Yes. The Galaxy Z Fold7 features a Snapdragon 8 Elite chip, a 200MP main camera, and an 8.0-inch inner screen. With £200 off, it remains one of the most capable book-style foldables available and the discount softens the wait for its successor.
What is the difference between the iPhone 17 and iPhone 17 Pro in these deals?
Both now have 120Hz displays, but the iPhone 17 uses the standard Apple A19 chip while the Pro carries the more powerful A19 Pro. The Pro models also get more advanced camera systems and are discounted, though less steeply than some rivals.
How does the Pixel 10 Pro compare to the Galaxy S26 Ultra on price?
At £250 below launch price, the Pixel 10 Pro carries a significant discount, while the Galaxy S26 Ultra’s £316 reduction is among the largest in absolute terms. The Ultra still costs significantly more overall, with a quad-camera system and S Pen included.
