Apple Deals: AirPods 4 at $99, M5 iPad Pro $350 Off Before Prices Jump

If you’ve been sitting on the fence about picking up some Apple hardware, this is probably the week to make a move. A cluster of Apple deals across Amazon — timed loosely around July 4th and the tail end of Prime Day — has brought prices on AirPods 4, the M5 iPad Pro, M4 iPad Air, and several accessories to some of the lowest points we’ve seen all year. The catch? A lot of these prices are already creeping back up, and Apple’s recent list-price hikes across the iPad lineup mean the gap between ‘sale price’ and ‘new regular price’ is wider than it’s ever been.

• Apple deals on AirPods 4 have the earbuds at $99 shipped — nearly 25% off the regular $129 list price.
• The best Apple deals on M5 iPad Pro still reflect pre-price-hike rates, with up to $350 off the new list at Amazon.
• Apple’s recent price hikes across the iPad lineup make these limited-time discounts significantly more valuable than usual.
• AirTag 2 four-packs are sitting at an all-time low of $89, though single units have already started climbing back up.

AirPods 4 at $99: The Best Apple Deals on Earbuds Right Now

Amazon is currently selling the AirPods 4 for $99 shipped — that’s a straight $30 off the standard $129 list price, or nearly 25% off. That matches the lowest price tracked across all of 2026, with the only exception being a brief sub-$99 dip that lasted less than an hour back in March. Don’t count on chasing that one down again.

These are Apple’s entry-level current-gen earbuds, but ‘entry-level’ is doing a lot of heavy lifting here. The AirPods 4 are powered by the H2 chip and come with Personalized Spatial Audio, sweat and water resistance, a USB-C charging case, and a total battery life figure of up to 30 hours. For most people who don’t need active noise cancellation, they’re the sweet spot in Apple’s audio lineup — the AirPods Pro 3, which had also been discounted during Prime Day, have already bounced back to regular pricing. Among all the current Apple deals on audio hardware, the AirPods 4 at $99 stands out as the clearest value.

Best Buy, interestingly, isn’t matching the Amazon price despite running its own July 4th sale — it’s still at full retail. That tells you something about how Amazon is treating this window strategically. The working assumption is that once competitor holiday sales wrap up over the weekend, Amazon may well pull the $99 price back too. If you’re planning a summer audio refresh, the clock is ticking.

M5 iPad Pro: Pre-Price-Hike Apple Deals You Probably Shouldn’t Miss

This is where things get more interesting — and more urgent. Apple recently pushed through price increases on much of its iPad lineup, and the M5 iPad Pro took a significant hit. The 11-inch 256GB model, for instance, went from $949 to $1,199 at Apple’s official store. The 13-inch 256GB version? Up from $1,199 to $1,499. These aren’t rounding-error adjustments — we’re talking $250 to $350 increases depending on the configuration.

Amazon, however, is still selling several M5 iPad Pro configurations at their Prime Day pre-hike prices. These Apple deals on iPad Pro are some of the most compelling we’ve tracked all year. The 1TB 11-inch model is sitting at $1,449.99 shipped — nearly $350 off its new $1,799 list price. That’s the kind of discount that doesn’t happen on iPad Pros under normal circumstances. Here’s the full picture of configurations still available at pre-hike rates as of this writing:

• 11-inch M5 iPad Pro 256GB — $949 (now regularly $1,199)
• 11-inch M5 iPad Pro 1TB — $1,449 (now regularly $1,799)
• 11-inch M5 iPad Pro 2TB — $1,949 (now regularly $2,299)
• 13-inch M5 iPad Pro 256GB — $1,199 (now regularly $1,499)
• 13-inch M5 iPad Pro 1TB — $1,749 (now regularly $2,099)
• 13-inch M5 iPad Pro 2TB — $2,249 (now regularly $2,599)

The context here matters. Apple’s iPad price increases — widely attributed to tariff pressures on hardware imported from Asia — have fundamentally reset what ‘normal’ iPad Pro pricing looks like. If you missed Prime Day and assumed you’d get another shot at those prices, this may genuinely be your last window for a while. These configurations will almost certainly snap back to new list pricing within days, if not hours.

The M5 iPad Pro itself, for anyone who needs a refresher, is one of the most powerful tablets on the market by any objective measure. Apple’s M5 chip — the same silicon family used in current MacBook Pro and MacBook Air machines — gives it pro-grade performance for video editing, 3D rendering, and increasingly capable on-device AI tasks. Apple’s official iPad Pro page details the full spec sheet, but the short version is that it genuinely earns the ‘Pro’ label in a way earlier iPad Pro generations arguably didn’t.

M4 iPad Air $200 Off: Rare Apple Deals in a Post-Hike World

The M4 iPad Air didn’t escape Apple’s pricing restructure either. The 128GB 13-inch model now officially retails at $949 — up considerably from where it launched. Amazon is currently offering it at $749 shipped across all four colour options (Blue, Gray, Purple, and Starlight), making this a straight $200 reduction off the new list price.

That might not sound dramatic compared to the iPad Pro numbers above, but Apple deals of this magnitude on the Air lineup are genuinely rare. The Air historically gets modest markdowns — think $50 to $100 off — until a new generation is imminent. A $200 cut on the entry-level 13-inch model, in the middle of a holiday weekend, is worth paying attention to. Whether that pricing holds through next week is anyone’s guess.

For most people who don’t need ProMotion display technology or M5-level compute headroom, the M4 iPad Air is the more sensible purchase anyway. It shares much of the same chassis and display quality as the iPad Pro, runs the same iPadOS ecosystem, and offers enough performance headroom to stay relevant for years. At $749 for a 13-inch screen, it’s also meaningfully cheaper than a lot of Windows laptops with far less capable hardware.

AirTag 2, Magic Keyboard, and Other Apple Accessories on Sale

Beyond the flagship hardware, there’s a solid spread of Apple deals on accessories that are worth a look, particularly if you’re already spending on an iPad or replacing aging peripherals. The four-pack of AirTag 2 trackers is at $89 — an all-time low at Amazon, and a meaningful step up from the original AirTag in terms of both precision tracking and privacy notifications for people who aren’t the owner. Single units have already climbed back to $27 from a recent low, so the four-pack is clearly the better value per tracker right now.

Other notable Apple deals from Apple’s official accessory ecosystem include:

• Apple Magic Keyboard — from $80 (regularly $99)
• Apple Magic Keyboard with Touch ID and Numeric Keypad — $145 (regularly $179)
• Black Apple Magic Mouse — $80 (regularly $99) — also an all-time low at Amazon
• White Apple Magic Mouse — $69 (regularly $79)
• Apple Sport Band — from $15

The Magic Mouse all-time low is worth calling out specifically. It’s a divisive peripheral — the charging port placement remains baffling — but for anyone locked into the Mac ecosystem who wants a matching wireless mouse, $80 on the black version is historically cheap. The Magic Keyboard discounts are similarly useful for iPad Pro users pairing an external keyboard for productivity work.

The Bigger Picture: Why These Apple Deals Feel Different This Year

What makes this particular sale window feel different from the usual parade of holiday discounts is the pricing backdrop. Apple’s across-the-board increases on iPads, driven largely by tariff-related cost pressures, mean that Apple deals which look modest by old standards are now genuinely significant relative to new list prices. A $200 discount on an iPad Air matters a lot more when the regular price just jumped by a comparable amount. A $350 cut on an M5 iPad Pro is essentially giving you back what Apple’s price hike took away — and then some.

That dynamic is unlikely to reverse anytime soon. Tariff uncertainty hasn’t resolved, Apple hasn’t signalled any pricing rollbacks, and the iPad lineup’s next refresh is still months away at minimum. If you’re in the market for Apple hardware in the second half of 2026, the strategic window for buying at or near pre-hike prices is closing fast. What’s available at Amazon this week may look like a bargain in retrospect compared to what the ‘normal’ price becomes by autumn.

Source: 9to5Mac

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