Prime Day is over, but if you were hoping the deals would dry up along with it, think again. Samsung Galaxy S26 Ultra deals are actually getting sharper this week, with European pricing on the 12/512GB model sliding to around €1,120 — a drop of roughly €60 compared to where it sat just a couple of weeks ago. It’s a good week to be shopping in the upper tiers of the Android market.
Table of Contents
Samsung Galaxy S26 Ultra Deals Keep Getting Better
The S26 Ultra was never going to be cheap — Samsung’s top-tier flagship commands a premium, and it’s earned it. But the post-launch price trajectory is moving in the right direction for buyers. The current €1,120 entry point for the 12/512GB configuration represents a notable softening from launch pricing, and if recent history is any guide, there’s likely more room to fall as the year progresses and competition intensifies. Tracking Samsung Galaxy S26 Ultra deals over the coming months is well worth doing if you’re in no immediate rush.
What makes Samsung Galaxy S26 Ultra deals particularly worth watching right now is the competitive context. The iPhone 17 Pro Max and Google’s Pixel 10 Pro XL are both firmly in the frame for anyone spending this kind of money. Samsung knows it. The price cuts aren’t happening in a vacuum — they’re a response to a market where three credible flagship alternatives are all fighting for the same wallet.
The S26 Ultra itself hasn’t changed, of course. It’s still packing the same hardware that earned it strong reviews: Samsung’s latest Snapdragon 8 Elite silicon, an improved S Pen experience, and a camera system that remains one of the most versatile you can get on any smartphone. The 12GB of RAM paired with 512GB of storage hits the sweet spot for most power users — enough headroom to run demanding apps and AI features without constantly managing storage.
How It Stacks Up Against the Competition
At €1,120, the S26 Ultra is still a significant purchase, but it’s closing the gap on value relative to its rivals. The iPhone 17 Pro Max sits at a similar price band, and Apple’s phone brings its own strengths — tighter software integration, the new Camera Control hardware button, and a chip that Apple claims is the fastest in any smartphone. But the S26 Ultra counters with more display real estate, the physical S Pen (which Apple still hasn’t matched), and greater flexibility around customisation.
The Pixel 10 Pro XL is the more interesting wildcard. Google’s phone typically undercuts Samsung on raw specs but overdelivers on computational photography and software update longevity. For buyers who live in Google’s ecosystem, it’s a genuine alternative. The fact that Samsung Galaxy S26 Ultra deals are improving puts more pressure on Google to respond in kind.
What This Week’s Deals Tell Us About the Wider Market
Zoom out for a moment, and there’s a pattern worth noting here. The week after Prime Day used to feel like a retail hangover — deals drying up, retailers catching their breath. That’s no longer how it works. Retailers and brands have figured out that the appetite doesn’t disappear when the event banners come down. If anything, shoppers who missed out on Prime Day deals are actively hunting for alternatives.
Samsung Galaxy S26 Ultra deals appearing in the days after Prime Day is a deliberate play, not an accident. Samsung’s retail partners know the demand is there. They’re converting window shoppers who couldn’t quite justify the full launch price into actual buyers at a slightly lower threshold.
Should You Buy Now or Wait?
The honest answer depends on which phone you’re looking at. For the S26 Ultra, the current pricing is genuinely attractive relative to where it started, but premium flagships do continue to fall over a 12-month cycle. If you can wait until late autumn or early next year, you’ll probably find it cheaper still. Keeping an eye on Samsung Galaxy S26 Ultra deals through that window could save you a meaningful amount. If you need the phone now, or if you’re comparing it to similarly priced rivals and finding the value compelling, there’s no reason to feel like you’re overpaying.
Either way, the post-Prime Day window has delivered a more active deals landscape than many expected — and with the holiday shopping season still months away, manufacturers and retailers clearly see no reason to let prices settle just yet.
Source: GSMArena
