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Apple Prepares M5 MacBook Pros and New Studio Display
At Squaredtech, we monitor Apple’s product cycles closely, and the latest report from Bloomberg’s Mark Gurman gives a clear signal: Apple is close to moving its next wave of Mac hardware into mass production. According to Gurman’s Power On newsletter, Apple is preparing M5 MacBook Pro and M5 MacBook Air models, along with at least one refreshed Studio Display. These devices are expected to launch between the end of this year and the first quarter of next year, a timeline that aligns with Apple’s typical hardware release cycle.
This news suggests that Apple is accelerating its transition into the M5 generation. The company is not just preparing portable Macs but also working on two additional Mac monitors, both with 27-inch display sizes. While technical details remain unclear, Apple’s focus on displays signals a broader strategy to strengthen its desktop ecosystem alongside its laptops.
Key products nearing mass production include:
- M5 MacBook Pro models (code-named J714 and J716)
- M5 MacBook Air models (code-named J813 and J815)
- Two new Mac monitors (code-named J427 and J527)
- A refreshed Studio Display
Read More About Our Article of Apple Delays M5 MacBook Pro Release to 2026—Here’s What to Expect Published on July 12th, 2025, SquaredTech
Timeline and Market Strategy
Bloomberg reports that Apple’s M5 MacBook Pro and MacBook Air models are on track to begin mass production soon, which places their release window between late 2025 and the first quarter of 2026. While this does not guarantee an immediate holiday launch, it does leave open the possibility that at least one of these devices could appear before year-end. Still, based on Apple’s track record, Squaredtech believes the safer bet is on a Q1 2026 release window, potentially aligned with Apple’s spring event.
Gurman emphasizes that consumers should not expect an October or November launch, but the proximity to mass production means development has entered a critical stage. Mass production signals Apple’s suppliers have finalized designs, secured parts, and begun scaling assembly lines. This stage often comes just months before devices reach stores, so anticipation is building.
Alongside the M5 MacBooks, Apple is working on a refreshed Studio Display. Apple’s monitors have historically been limited in number, so the confirmation of at least one refresh and the development of two additional 27-inch monitors indicates a more aggressive push into display hardware. For professionals who rely on Apple monitors for creative workflows, this could mean more choice and potentially new technologies beyond what is currently available.
Expected launch windows:
- End of 2025: Possible early release of select models
- Q1 2026: Broader launch, likely during Apple’s spring keynote
- Spring 2026: Potential alignment with other new product launches
Beyond the Mac: Vision Pro, iPads, and More
While the focus is on the M5 MacBook Pro and Studio Display, Apple is not limiting its efforts to Macs. The company is also preparing an M5-powered Vision Pro, a new M5 iPad Pro, and refreshes to its Home lineup, including a new Apple TV and HomePod mini. These updates are expected by the end of the year, extending Apple’s push to integrate M5 chips across its hardware family.
Read More About Our Article of Apple’s 2025 Innovations: HomePod Mini 2, Cheaper Vision Pro, iPhone Air, Apple TV and More Published on January 14th, 2025, SquaredTech
At the same time, Gurman’s report outlines other products in development for 2026:
- A new iPhone 17e model
- A new budget iPad
- A refreshed iPad Air powered by M4
- Continued work on MacBook and monitor hardware
This wide range of products reflects Apple’s strategy to spread M5 silicon across its ecosystem while maintaining some M4 devices for cost-sensitive segments. For example, a budget iPad running on M4 would allow Apple to balance price against performance while reserving M5 power for higher-end devices like the iPad Pro.
From our perspective, Apple’s simultaneous work on Macs, iPads, and accessories signals a strong alignment of its hardware roadmap. Each product reinforces the other, creating a more consistent Apple ecosystem for users upgrading multiple devices at once.
Squaredtech’s Take
Apple’s move to mass production of M5 MacBook Pro and M5 MacBook Air models shows how aggressively the company is driving its silicon roadmap. The M5 chips will likely bring meaningful gains in efficiency and performance, building on the momentum of the M4. The addition of a refreshed Studio Display and two new Mac monitors points to a stronger focus on professional workflows, an area where Apple has long faced competition from third-party displays.
For consumers, the message is clear: expect a new wave of Apple hardware between late 2025 and early 2026, with M5 Macs leading the way. While not every device will arrive before year-end, the confirmation of mass production means the timeline is locked in. The key question now is how Apple will differentiate the M5 generation from the M4, and whether the gains will be enough to persuade current MacBook owners to upgrade.
At Squaredtech, we see Apple’s move as both a response to market competition and a reinforcement of its long-term strategy. By refreshing multiple product lines at once, Apple keeps its ecosystem synchronized while maintaining consumer anticipation. The months ahead will confirm whether Apple delivers on the performance promises of M5 silicon and whether the Studio Display refresh introduces meaningful innovations for creative professionals.
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