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Apple’s vision for a “more personalised Siri” has encountered delays, with the company now confirming that the advanced Siri features anticipated to transform user interaction will not arrive as soon as many expected. Our analysis breaks down what this means, why the delay matters, and how it will impact Apple’s broader ambitions, especially around smart home technology.
What Is Apple’s “More Personalised Siri” and Why the Delay?
Apple announced a set of new Siri capabilities at WWDC 2024 that promised to make the voice assistant “more natural, more contextually relevant, and more personal.” These upgrades include several key features:
- Personal Context Understanding. Siri would better grasp the user’s personal context to provide tailored replies and anticipate needs.
- Onscreen Awareness. The assistant would understand what is happening on the iPhone screen, offering responses linked directly to the user’s current app or content.
- In-App Actions. Siri could perform more complex tasks within apps rather than needing to leave the app or follow simpler command patterns.
Despite the initial excitement, Apple has now confirmed that these features are taking longer to develop than expected. According to an Apple spokesperson, the much-anticipated “more personalised Siri” will likely launch “in the coming year,” strongly implying a rollout with iOS 19, which is expected in late 2025 or early 2026.
The delay indicates that Apple needs additional time to refine these features to meet its standards for accuracy, privacy, and user experience. Given the technical challenges involved in deep personalisation — such as maintaining data security while interpreting personal context and integrating on-screen awareness — this extra development time is critical.
Impact of the Siri Delay on Apple’s Smart Home Strategy
This delay extends beyond just the iPhone user experience. Apple is increasingly pushing into the smart home market. According to recent reports, several new smart home devices are in development. Among these:
- An AI wall tablet meant to serve as a central home control panel featuring Siri and video calling.
- A Face ID doorbell designed for secure, intelligent access management.
- An IP camera for security and monitoring.
Bloomberg reported in November 2024 that the AI wall tablet was originally expected to launch in late 2025. However, Ming-Chi Kuo, a trusted analyst covering Apple, suggests the tablet’s launch could be pushed to the third quarter of 2025 or after Apple’s WWDC 2025 event due to the same software challenges affecting Siri.
Since Siri acts as the interface for voice control on these devices, the postponement of the “more personalised Siri” feature could slow or complicate Apple’s rollout plans for its smart home products. Without a powerful, context-aware assistant running on these devices, the full promise of a seamless smart home experience might be delayed as well.
Read more on our article of, Apple’s Siri Intelligence Delay Sparks Doubts About Future Innovations, published on March 16, 2025, SquaredTech.
What This Means for Apple Users and the Market
We understand the significance of this delay for Apple’s ecosystem users and the tech market in general. Siri has long trailed competitors like Google Assistant and Amazon Alexa in the areas of context awareness and natural interactions. Apple aimed to leap forward with this update by making Siri smarter and more capable of anticipating user needs in real time.
For consumers, this means patience is required. Instead of seeing these updated features debut with iOS 18 or earlier, users will likely see the “more personalised Siri” in iOS 19 or later updates. Apple values delivering quality experiences with robust privacy protections, which may be part of why the company chose to delay rather than push a premature release.
For the smart home market, Apple’s delay could allow competitors time to further establish their platforms and devices, although Apple’s hardware and software integration remains a strong differentiator. Until the new Siri arrives, Apple’s smart home ambitions may not reach full potential.
Our Take on Apple’s Siri Delay
Apple’s confirmation of the delay to its “more personalised Siri” sends a clear message about the challenges of advancing AI in consumer technology. We view this as an important moment where Apple chooses quality and user privacy over rushing product launches. The new Siri features promise to reshape how users interact with their devices and smart homes once they arrive.
We recommend keeping an eye on Apple’s announcements around iOS 19 and WWDC 2025 for details on this update’s arrival. Until then, consumers can expect Siri to remain similar to its current form, while Apple refines technology behind the scenes for a more intelligent, context-aware assistant that can deepen integration across devices.
Squaredtech will continue monitoring developments and provide updates as Apple reveals more about these software and hardware products in the smart home space.
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